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Research papers

Measuring rebroadcast audiences in Central and Eastern Europe

This paper examines the practice of measuring rebroadcast audiences to international radio stations in central and eastern Europe. Finite resources mean that it is important that the effectiveness of this method of delivery can be properly assessed...

Catalogue: 2nd Radio Research Symposium
Author: Hugh Hope-Stone
June 15, 1997
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Citation

Hope-Stone, H. (1997a, June 15). Measuring rebroadcast audiences in Central and Eastern Europe . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-rebroadcast-audiences-in-central-and-eastern-europe-